THE IDEAS OF THE PRINCETON UNIVERSITY PSYCHOLOGIST DANIEL KAHNEMAN, recipient of the Nobel Prize in Economic Sciences for his seminal work that challenged the rational model of judgment and decision making, have had a profound and widely regarded impact on psychology, economics, business, law and philosophy. Until now, however, he has never brought together his many years of research and thinking in one book. In the highly anticipated Thinking, Fast and Slow, Kahneman introduces the “machinery of the mind.” Two systems drive the way we think and make choices: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities and also the faults and biases of fast thinking, and the pervasive influence of intuitive impressions on our thoughts and our choices. Kahneman shows where we can trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and personal lives, and how we can guard against the mental glitches that often get us into trouble. Kahneman will change the way you think about thinking.
