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SCIENCE SALON # 35

Dr. Tali Sharot — The Influential Mind: What the Brain Reveals About Our Power to Change Others

The Influential Mind (book cover)

In her new book, The Influential Mind, neuroscientist Tali Sharot takes readers on a thrilling exploration of the nature of influence, so she and Shermer start the conversation by discussing how we can influence, for example, climate deniers to accept climate science, anti-vaxxers to accept vaccines, and creationists to accept evolution. As Sharot shows in her research, merely presenting people with the facts will not change their minds. There are other forces at work, which she reveals in this conversation and in more depth in her book. It turns out, for example, that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, she provides fascinating insight into the complex power of influence, good and bad. Since she grew up in Israel, she and Shermer discuss the role of religion in terrorism and politics along with health and happiness.

Tali Sharot is a Professor of cognitive Neuroscience at University College London where she directs the Affective Brain Lab. She combines research in psychology, behavioural economics and neuroscience to reveal the forces that shape our decisions and beliefs. Dr. Sharot is the author of The Influential Mind and The Optimism Bias. Her papers have been published in top scientific journals including Nature, Science and Nature Neuroscience. This work has been the subject of features in many outlets including the New York Times, the Washington Post, CNN, the BBC and others. She has also written essays for Time (cover story), the New York Times, the Guardian among others. She was a speaker at TED’s annual conference 2012 and a British Academy and Wellcome Trust fellow. She received her Ph.D from New York University.

Listen to Science Salon via iTunes, Spotify, Google Play Music, Stitcher, iHeartRadio, TuneIn, and Soundcloud.

This remote Science Salon was recorded in audio format only on August 17, 2018.

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Detecting Baloney

Baloney Detection Kit Sandwich (Infographic) by Deanna and Skylar (High Tech High Media Arts, San Diego, CA)

The Baloney Detection Kit Sandwich (Infographic)

For a class project, a pair of 11th grade physics students created the infographic shown below, inspired by Michael Shermer’s Baloney Detection Kit: a 16-page booklet designed to hone your critical thinking skills.

FREE PDF Download

Wisdom of Harriet Hall

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Harriet Hall M.D. discusses: alternative versus conventional medicine, flu fear mongering, chiropractic, vaccines and autism, placebo effect, diet, homeopathy, acupuncture, “natural remedies,” and detoxification.

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Understanding the difference could save your life! In this superb 10-part video lecture series, Harriet Hall M.D., contrasts science-based medicine with so-called “complementary and alternative” methods.

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Top 10 Myths of Terrorism

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This free booklet reveals 10 myths that explain why terrorism is not a threat to our way of life or our survival.

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Michael Shermer has compiled a list of the top 10 strangest beliefs that he has encountered in his quarter century as a professional skeptic.

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What is a conspiracy theory, why do people believe in them, and can you tell the difference between a true conspiracy and a false one?

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The Science Behind Why People See Ghosts

Mind altering experiences are one of the foundations of widespread belief in the paranormal. But as skeptics are well aware, accepting them as reality can be dangerous…

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Top 10 Myths About Evolution

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If humans came from apes, why aren’t apes evolving into humans? Find out in this pamphlet!

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