Not Born Yesterday explains how we decide who we can trust and what we should believe — and argues that we’re pretty good at making these decisions. Hugo Mercier demonstrates how virtually all attempts at mass persuasion — whether by religious leaders, politicians, or advertisers — fail miserably.
In Science Salon # 101 Michael Shermer speaks with Hugo Mercier about his new book: Not Born Yesterday: The Science of Who We Trust and What We Believe.
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