In this week’s eSkeptic:
Neuromarketing: You Know You Want This!
SKEPTICALITY EPISODE 220
With the shopping season upon us, Derek decided to sit down and talk with someone who knows a thing or two about swaying people using the power of marketing. Neuroscientist, Dr. Peter Steidl, has been an advisor to the World Health Organization, represented Australia at the European Center for Social Science Research, and is an author and working professional in the world of neuromarketing. Just how much power, or sway, can marketing really have on our spending habits?
About this week’s eSkeptic
Since late 1964, when The Warren Commission announced its conclusions that Lee Harvey Oswald alone killed the 35th President of the United States, John Fitzgerald Kennedy, and that there was no evidence of a conspiracy, skepticism of its findings has become a persistent obsession that has lasted 50 years.
In Skeptic Magazine issue 18.3 (2013), David Reitzes recounted some of the most durable myths and conspiracy theories, and reminded us that the job of a skeptic is to use critical thinking to properly assess the evidence, and to use our critical faculties to distinguish verifiable evidence from idle speculation, not to merely doubt for the sake of doubting. Michael Medved—a popular national radio talk show host—commented on the air recently that of the thousands of published works he has read about the JFK assassination, David Reitzes’ article in Skeptic magazine was by far the best short piece he had ever seen. You can read that article in its entirety for free on skeptic.com.
Skeptic magazine publisher Michael Shermer did a number of media interviews surrounding the 50th anniversary of the assassination of JFK, and wrote this Los Angeles Times opinion editorial which ran on November 26, 2013. In this week’s eSkeptic, we present a letter to the editor of the Los Angeles Times, from Stephany Yablow, in response to that op-ed, followed by Shermer’s reply.
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