FROM THE BEST-SELLING AUTHOR of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking) and War of the Worldviews (with Deepak Chopra) comes a fascinating, illuminating examination of the profound ways in which the unconscious mind shapes our lives. Every aspect of our mental lives plays out in two versions: one conscious, which we are constantly aware of, and the other unconscious, which remains hidden from us. Over the past two decades researchers have developed remarkable new tools for probing the unconscious, or subliminal, workings of the mind. This explosion of research has led to a sea change in our understanding of how the mind affects the way we live. As a result, scientists are becoming increasingly convinced that how we experience the world—our perception, behavior, memory, and social judgment—is largely driven by the mind’s subliminal processes and not by the conscious ones, as we have long believed.
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The Baloney Detection Kit Sandwich (Infographic)
For a class project, a pair of 11th grade physics students created the infographic shown below, inspired by Michael Shermer’s Baloney Detection Kit: a 16-page booklet designed to hone your critical thinking skills.
Science Based Medicine vs. Alternative Medicine
Understanding the difference could save your life! In this superb 10-part video lecture series, Harriet Hall, M.D., contrasts science-based medicine with so-called “complementary and alternative” methods. The lectures each range from 32 to 45 minutes.
Is Terrorism an Existential Threat?
This free booklet reveals 10 myths that explain why terrorism is not a threat to our way of life or our survival.
The Top Ten Strangest Beliefs
Michael Shermer has compiled a list of the top 10 strangest beliefs that he has encountered in his quarter century as a professional skeptic.
Who believes them? Why? How can you tell if they’re true?
What is a conspiracy theory, why do people believe in them, and why do they tend to proliferate? Why does belief in one conspiracy correlate to belief in others? What are the triggers of belief, and how does group identity factor into it? How can one tell the difference between a true conspiracy and a false one?
The Science Behind Why People See Ghosts
Do you know someone who has had a mind altering experience? If so, you know how compelling they can be. They are one of the foundations of widespread belief in the paranormal. But as skeptics are well aware, accepting them as reality can be dangerous…
Top 10 Myths About Evolution (and how we know it really happened)
If humans came from apes, why aren’t apes evolving into humans? Find out in this pamphlet!
Learn to do Psychic “Cold Reading” in 10
Psychic readings and fortunetelling are an ancient art — a combination of acting and psychological manipulation.