In her new book, The Influential Mind, neuroscientist Tali Sharot takes readers on a thrilling exploration of the nature of influence, so she and Shermer start the conversation by discussing how we can influence, for example, climate deniers to accept climate science, anti-vaxxers to accept vaccines, and creationists to accept evolution. As Sharot shows in her research, merely presenting people with the facts will not change their minds. There are other forces at work, which she reveals in this conversation and in more depth in her book. It turns out, for example, that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, she provides fascinating insight into the complex power of influence, good and bad. Since she grew up in Israel, she and Shermer discuss the role of religion in terrorism and politics along with health and happiness.
Tali Sharot is a Professor of cognitive Neuroscience at University College London where she directs the Affective Brain Lab. She combines research in psychology, behavioural economics and neuroscience to reveal the forces that shape our decisions and beliefs. Dr. Sharot is the author of The Influential Mind and The Optimism Bias. Her papers have been published in top scientific journals including Nature, Science and Nature Neuroscience. This work has been the subject of features in many outlets including the New York Times, the Washington Post, CNN, the BBC and others. She has also written essays for Time (cover story), the New York Times, the Guardian among others. She was a speaker at TED’s annual conference 2012 and a British Academy and Wellcome Trust fellow. She received her Ph.D from New York University.
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This remote Science Salon was recorded in audio format only on August 17, 2018.
This episode was released on August 28, 2018.
