In episode 187, Michael speaks with Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — about the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.
In episode 187, Michael speaks with Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — about the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. PLUS, the newest issue of Skeptic magazine (26.2: Drug Trips & Reality) is now available in print and digital formats.
In Science Salon # 35, Michael Shermer talks with neuroscientist Tali Sharot about her new book The Influential Mind in which she takes readers on a thrilling exploration of the nature of influence.
Cognitive neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. She and Shermer discuss how we can influence, for example, climate deniers to accept climate science, anti-vaxxers to accept vaccines, and creationists to accept evolution. It turns out, for example, that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate.
Barbara Drescher discusses how to think about research findings that disagree.
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